"no database directory specified and environment variable PGDATA unset"というエラーが出たので.
# "no database directory specified and environment variable PGDATA unset"というエラーが出たので,対応.
# error
$ pg_ctl -l /usr/local/var/postgres/postgres.log start
> pg_ctl: no database directory specified and environment variable PGDATA unset
> Try "pg_ctl --help" for more information.
$ vi ~/.bashrc
$ exec $SHELL -l
$ pg_ctl -l /usr/local/var/postgres/postgres.log start
> server starting
参考: Homebrewを使ったPostgreSQLのインストール(Mac OS Lion)